On Tuesday's we pick one PR stunt or activation that ticked our boxes, tickled our fancy and - most importantly - earned the client a gigantic amount of coverage and awareness. We kick off this series with this very smart Samsung activation. Real-time footage of the road was fed to drivers by fixing a Samsung camera to the front of a massive truck and feeding it through to screens on the truck’s rear wall. Now, if you've ever taken the long road and been stuck behind an 18-wheeler, you'll know how smart this activation is. The live feed helped following drivers to see what was happening ahead - reducing the risk of accidents.
Now that's smart, team Samsung!