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Food Lover’s Market to open state-of-the-art store in Paarl

South Africa’s leading fresh produce retailer, Food Lover’s Market, is set to open a stunning new food emporium in Paarl. The store will be located in Cecilia Street and will boast cutting-edge retail design and innovation across its many departments.


Creating a Theatre-of-Food experience within the supermarket environment, design features include wide aisles, departments that are designed as dedicated destination areas, and energy-efficient equipment and lighting throughout.

By far, the biggest benefit for Paarl consumers will be the modern all-round convenience of the new store as it will offer everything from fresh produce to an expanded range of groceries. Departments within this new 2400m2 state-of-the-art store will include Fruit and Veg, Butchery, Bakery, Seafood, Hot Foods (with a focus on chicken and pizza), Cheese, Deli and Health and Wellness. The Food Lover's Market Paarl team will ensure that constant stock rotation is maintained to ensure freshness and quality.

Food Lover’s Market will not only offer the best fresh departments in Paarl, but the new store will also boast an expanded Grocery department sporting all the household brands South Africans know and love. This new expanded offering, which includes both popular and house brand items, is sure to make this store a one-stop-shop for all shoppers.

Premier coffee brand, Seattle Coffee Co, and a Market Liquors Emporium will also be located conveniently alongside the new store. The 500m2 Market Liquors Emporium, a first for the group, will offer a “click and collect” ordering system for customers who wish to shop for their tipple more conveniently online.

Food Lover’s Market Paarl will open in August this year. Consumers are encouraged to watch local press for details of the store opening and opening week specials.


The Food Lover’s Market William Paarl store will be located at 11919 Cecilia Street.